Exchanges can capitalize on update Exchanges like Coinbase are already capitalizing on the size of the ecosystem built by Apple and using it to facilitate crypto transfers. However, in this case, NFTs are not considered cryptocurrencies. But thanks to the new guidelines, cryptocurrency exchanges will be able to operate with more clarity and even implement new functionality for their users. Unfortunately, secondary NFT purchases become a problem as exchanges like OpenSea, payment ramps like Moonpay and others will not be able to get into Apple's payment flow, missing out on millions of dollars in revenue.