Although the American technology giant Apple is mostly on the agenda with its devices such as iPhone and MacBook, it has been increasing its effectiveness in different areas recently. Taking a giant step into the entertainment world with its digital platform called Apple TV+, the company has today become an important part of Hollywood with its movies and TV series. However, the company's presence in the entertainment world does not end there. Continuing to invest in different areas to expand its digital platform, Apple has recently started to enter sports broadcasting.
The American technology giant, which is currently the publisher of the American baseball league MLB and the American football league MLS, plans to expand its investments in this field far beyond the American leagues. Apple, which has been talking for a while, that it is preparing to bid for the broadcasting rights of various European leagues, especially the Premier League, which is England's number one football league, seems ready to take action to implement these plans.
According to Bloomberg's report, Apple is preparing to make a serious offer to buy the broadcasting rights of the Premier League in the coming days . If you remember, Daily Mail made a similar claim in January. These rumors, which have been talked about since then, gained momentum with the confirmation of a news platform such as Bloomberg, which closely follows the economy world. It seems that such an offer is imminent.
The Premier League, whose popularity has increased rapidly in recent years, has become the most watched football league in the world today. Moreover, it widens the gap between it and other leagues with each passing day, both in terms of economy and audience figures. It is even said that this league may become the NBA of football over time and overshadow all other leagues. Therefore, Apple's acquisition of the broadcasting rights of this league may be a very important step for the American technology giant.