The new apple.com/apps website breaks down Apple’s various apps by category, including:
Communication: “Apps to keep you connected.” Creativity: “Tools for pros and passionate creatives.” Productivity: “All you need to make your work of art.” Exploration: “Discover the world and navigate it with ease.” Entertainment and Home: “Brilliant ways to watch, read, listen, and relax.” Health and Fitness: “Wellness for your mind and body.”There’s also a “Features” section of the website that highlights “built-in, seamless, and easy to use” things like Siri, iCloud, CarPlay, and Continuity.
The new website comes as Apple could have to open the iPhone up to third-party app stores and sideloading in Europe. The company also revealed the popularity of third-party apps over its own apps last year, and this new website could serve as Apple’s way of marketing what it has to offer in comparison.