Apple increases investment in artificial intelligence

Apple, which wants to increase the impact of artificial intelligence technologies in software products, is preparing to incorporate a large number of engineers. Recruitment has begun.

iPhone News - 21-05-2023 13:35

Apple, which recently banned the use of ChatGPT by employees, continues its artificial intelligence investments behind closed doors. At a time when technology giants are making waves of layoffs, Apple is expanding its staff.

AI support to Apple

Especially in the frenzy that started with ChatGPT , companies started to make significant investments to develop competing chatbots. In addition, different artificial intelligence-supported features are integrated into applications and services.

Apple is already one of the locomotive companies in this sector with Siri. It also frequently uses artificial intelligence support in the software ecosystem. New job openings show that the company will take a more aggressive approach.

A total of 176 new job positions opened by the company will focus on machine learning and artificial intelligence. 52 of the positions are on the iOS platform, and 46 of them are on the macOS platform. 68 of them were opened in the Siri section. From this point of view, we can conclude that artificial intelligence technologies will appear in a more integrated way in the Apple software ecosystem. Artificial intelligence will probably stand out more at the WWDC 2023 event.

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