During Apple's Financial Conference Call on May 4, Apple's CEO stated that "We set an all-time record for Services and a March quarter record for iPhone. Cook pointed out Mexico and Brazil in Latin America where the set all-time records. Patently Apple posted a report on all of Latin American smartphone shipments on May 13.
Yet Cook failed to mention how well they did in Columbia. According to a new report from Counterpoint that focuses on the Columbian smartphone market, Apple doubled their market share in Q1 2023. Apple inched out Motorola which had been the country's fourth place OEM for some time. Motorola fell from 12% market share in Q1 2022 to 5% in Q1 2023.
According to Counterpoint, Apple witnessed a 60% YoY increase in shipment volume during the quarter due to the delayed arrival of the iPhone 14 series in Colombia.