Apple has been at the forefront of technological innovations, with products such as the iPod, iPhone and the iMac coming to the top of our minds. The company has become a trillion dollar valued entity and was at one point in its journey about to go bankrupt before Jobs came back to rescue his company.
Cook has picked up the business from Jobs and helped Apple continue its path towards innovation, also ensuring the company’s coffers continue to swell. The latest set of products is a clear indication that Apple realises its status among consumers, and is confident that a product will sell and the price won’t be a barrier.